Cultural exchanges with foreign companies

Cultural exchange is a phenomenon that occurs naturally according to the flow of human civilization history. Civilizations can not start and progress in self-enclosure and isolation. Thus cultural exchange is the driving force for the advancement of world civilizations of all time. It has become increasingly mainstream in the advocacy process, as did Marx and Ph. Angiang had predicted from the mid-nineteenth century that internationalization of economic life would tend to internationalize cultural and political life.

In the context of international economic integration increasingly strong today, cultural exchanges keep Vietnam with countries in the world is also increasingly active.

Cultural exchange is the process of contact, exchange and mutual interaction between cultures, between different cultural communities with different lifestyles and worldviews. If culture is understood as a system of material and spiritual values created by mankind, cultural exchange is the process of promoting that change of value. In this sense, cultural exchange is not a new phenomenon, but has long been associated with the fate of all peoples and communities around the world. However, in each period, cultural exchanges have their own characteristics and markings. This article deals with a number of cultural exchange issues in the current integration of our country.

Awareness of cultural exchanges
The reason for this is because, while cultural exchange is taking place in the flow of history, the perception of it by the actors involved as well as the actors managing the exchange process Sometimes it is not clearly defined. In fact, it is often the cultural exchange participants who are unaware that the activities they carry out are cultural exchanges. The activities of disseminating the material and non-material culture of the nation to the world or the activities of promoting and receiving cultural values from other countries in the world into our country are all Factors in the cultural exchange process. In other words, cultural exchange is the process of contact to “give” and “receive” cultural values. However, the problem is the cultural quintesses of other peoples in the world that we need to receive. If leaders and cultural managers do not deal well with this issue and are widely disseminated to actors involved in cultural activities, cultural exchanges are spontaneous, results Of that exchange is still messy.

Looking at the cultural reality after nearly a century, with its own unique historical features, it must be said that in the cultural life of Vietnamese society there has been a presence of many practical values. Cultural acts originating from China, India to France, Russia and the United States, and so on, over time, this presence has been further strengthened by the expansion of international cooperation and the spread of Exalted with the intensity of culture – civilization through mass media on a global scale.

In the age of integration, modern media has become so popular that the conditions for cultural values penetrate rapidly into the population. These cultural values are extremely diverse and plentiful. There has also been a shift in perception of value norms. Ethnic, international, media-modern, individual, and community values have many innovations. There are new values born not necessarily right, the old values are not necessarily backward. Therefore, in recognition of cultural exchanges, it is necessary to define new value norms in line with the objective of cultural and personality development in Vietnam. These are values associated with the goal: rich people, strong country, just, democratic and civilized society; Values associated with the development of diverse and holistic personality; Values associated with foot, good, fine; Values associated with usefulness and effectiveness for the community and society, for human life. On the basis of these value systems to have oriented thinking to receive or disseminate, promote the specific values of tangible and intangible cultural products.

Governance issues of the state for cultural exchange activities
With a dialectical view of sustainable development, we affirm economic development to make people rich and powerful must go along with cultural development, with the spirit of democracy and social justice. Is to make that spirit understood in the whole population, to help the entire population realize that any deviation that occurs between the areas of social activity can also bring about the dangerous consequences The harm, the consequence of which can be identified directly, may also be after a few generations are revealed and the price will not be expected. Going out into the world to learn, making the national spirit richer, more powerful, not to reduce or even lose the cultural elements that have made the tradition and the national self-respect. With

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