Targeted goals need to have a specific, measurable goal, for example, to increase sales by 10% over the previous year. Using SMART marketing objectives can avoid long-term difficulties. For example, if there is no measurable goal or no deadline, the goal to increase sales has little meaning in comparison to day-to-day operations that do not need to be planned.
A blueprint must include specific marketing activities, deadlines, financial budgets, and the person responsible for each activity.
Link to strategy
The marketing plan is part of the whole business plan. Therefore, it is necessary to take into account the business objectives and strategies of the business when developing marketing objectives and marketing strategies.
Need to reach out to customers using the same tactics between marketing plan and business plan. In fact, this is one of the hardest operations in business management. Even for international businesses, there are potential problems, such as the tactics of promoting goods that lead to more customer service and customer service. In this case, the business plan should provide enough manpower when the advertising campaign creates more new employees. In other words, marketing plans and business plans need to work closely together.
Put the plan into action
A plan can not achieve anything without proper implementation. Often the implementation does not follow the plan otherwise due to unforeseen events or changes in the business environment. Manage and control your marketing plan to ensure that even with changes, you will achieve your goals on time and on budget.